Why US Travelers Are Choosing Differently in 2025
For the first nine months of 2025, the Caribbean and Central America have seen a sharp drop in American tourists. Jamaica, the Dominican Republic, the Bahamas, Cuba, Costa Rica, and Mexico are all feeling the effect. Rising costs, changing travel habits, and a shift toward more meaningful trips have led to fewer visitors from the United States. This is the new normal, and it’s changing how these destinations attract travelers.
Jamaica: Still a Cool Place to Be
Jamaica had a 3.1% drop in U.S. visitors from January to June. That’s about 40,000 fewer travelers. But the island isn’t slowing down. It’s still a top spot for people who love reggae, warm weather, and the feeling of getting lost in the rhythm of the island.
The beaches are just as perfect, the mountains are just as high, and the music is just as loud. Travelers aren’t just coming for the beach—they’re coming for the vibe. Even as numbers fall, Jamaica continues to offer an experience that is more than just a holiday. It’s a whole way of life.
What to Do in Jamaica
Montego Bay, Negril, and Kingston are the most popular spots. But if you’re looking for a different experience, try Treasure Beach. It’s quiet, scenic, and gives a real taste of what the south coast is like. There are plenty of things to do, from rafting the Martha Brae River to hiking the Blue Mountains. Don’t miss the chance to visit Bob Marley’s home—his legacy is still alive in Jamaica.
When to Go
The best time to visit is between November and April. That’s when the weather is at its best. The temperatures are warm, and the rain is less likely. If you want to avoid the crowds, plan your trip in April. You’ll get more space on the beaches and the hotels will be a little cheaper.
Dominican Republic: A Place That Still Works
The Dominican Republic saw a 5% drop in U.S. arrivals from January to July. That’s a bigger decline than Jamaica, but the country still brings in millions of visitors each year. The beaches are still amazing, and the resorts are still full. But the competition is getting tougher. Travelers are looking for something more than just a beach holiday now.
What to Do in the Dominican Republic
Punta Cana is still the top spot for beach lovers. But if you’re looking for culture, then Santo Domingo is the place to go. Samaná offers a quieter, more secluded experience. You can take a catamaran cruise, go on a cacao tour, or dance to merengue with the locals. It’s a mix of relaxation and adventure.
When to Go
The best time to visit the D.R. is from December to April. That’s when the skies are clear, and the temperatures are just right. If you’re into outdoor activities, this is the perfect time to explore. The weather is pleasant, and the days are long.
What to Know Before You Go
There are a few things to keep in mind. For example, if you’re planning a trip, it’s best to avoid going during the rainy season, which is usually from May to November. Also, if you’re looking for a more unique experience, skip the resort and try a local neighborhood instead. The food and culture are just as good, and the prices are better.
The Bahamas: Still the Easy Getaway
The Bahamas had a 2.7% fall in U.S. arrivals, but it’s still one of the easiest places to go from the United States. The islands are just a short flight away, and the beaches are as white as ever. The number of tourists is down, but so are the crowds. That means more space to enjoy the water and the sun.
What to Do in the Bahamas
Nassau is a great starting point. It has a vibrant nightlife and lots of activities for all ages. If you’re looking for more peace, try Exuma or Grand Bahama. You can swim with the famous swimming pigs, snorkel the coral reefs, or take a seaplane to another island. It’s a unique way to experience the islands.
When to Go
The best time to visit is from mid-December to mid-April. That’s the dry season, and the weather is at its best. If you’re looking for a more local experience, try the Out Islands. There are fewer tourists, and the beauty of the water is just as stunning.
What to Know Before You Go
One tip is to visit the Out Islands if you want to avoid the crowds. Places like Andros or Cat Island are less busy and just as beautiful. The food is also a must-try. The Bahamas is known for its fresh seafood and local dishes.
Cuba: More Than Just a Story
Cuba saw the biggest drop in U.S. visitors, with a 19.5% fall from January to August. The decline is mainly due to political and policy issues. But despite that, Cuba still remains a fascinating destination. It’s a place where history, culture, and music are all alive.
What to Do in Cuba
Havana is the cultural heart of the island. You can ride in a vintage car, sip mojitos in Hemingway’s favorite bar, or dance to live salsa music. Trinidad is another must-visit. It has colonial buildings and a rich history. Varadero is the beach spot, but it’s also a great place to relax and enjoy the sun.
When to Go
The best time to visit is from November to April. That’s when the weather is dry and the temperatures are comfortable. If you’re planning a trip, make sure to bring euros or Canadian dollars. U.S. dollars can be tricky to exchange.
What to Know Before You Go
Cuba is not for everyone, but for those who make the journey, it’s an unforgettable experience. The locals are welcoming, the food is delicious, and the history is everywhere. It’s a place where time seems to move slower, and every conversation is full of stories.
Costa Rica: More Than Just a Green Place
Costa Rica, the eco-tourism leader, saw a 2.5% drop in U.S. arrivals. That’s not a big decline, but it shows that even the most popular destinations are not immune to changes in travel habits. The country’s natural beauty and commitment to sustainability continue to attract visitors, but it’s also facing the same global trends as others.
What to Do in Costa Rica
Costa Rica is perfect for adventure lovers. You can zip line through the rainforest, hike volcanoes, or see sea turtles being released into the wild. Places like Monteverde, Arenal, and Manuel Antonio are top choices. If you’re looking for both adventure and relaxation, Tamarindo might be your spot.
When to Go
The best time to visit is from December to April. That’s when the weather is clear, and the days are long. If you want to see the greenest landscapes, come between May and June. The rainforest is at its most lush, and the wildlife is active.
What to Know Before You Go
One piece of advice is to visit the Osa Peninsula. It’s off the beaten path and offers a true untouched beauty. It’s a place where the jungle meets the sea, and it’s a perfect example of what Costa Rica is all about.
Mexico: Still a Big Draw
Mexico had a small 1.1% drop in U.S. arrivals from January to July. That’s not a big change, but it shows that even the most popular destinations are adapting to new trends. Mexico still brings in millions of travelers, but it’s facing some challenges, like inflation and safety concerns.
What to Do in Mexico
From the ruins of the Mayan civilization to the beaches of Cancun, Mexico has it all. Tulum offers a mix of history and relaxation, while Oaxaca is a food lover’s dream. If you’re into surfing, Baja is the place to go. The culture, food, and landscapes are as diverse as the people.
When to Go
The best time to visit is from November to March. That’s when the weather is at its best, and the prices are more reasonable. The dry season is ideal for exploring the country’s many attractions.
What to Know Before You Go
One tip is to try the local food. Mexico is known for its street tacos, moles, and other traditional dishes. Oaxaca is particularly famous for its cuisine. It’s a great place to experience the flavors of Mexico.
Belize: Small but Mighty
Belize had a 1% drop in U.S. visitors from January to July. That’s not a big number, but it’s a sign that even small countries are feeling the changes in travel behavior. Despite the decline, Belize is still a top destination for those looking for both adventure and tranquility.
What to Do in Belize
Belize is known for its natural beauty and diverse ecosystems. You can dive the Great Blue Hole, kayak through lagoons, or hike to ancient Mayan ruins. Ambergris Caye and Caye Caulker are great places to start. If you’re into wildlife, San Ignacio is a good choice. The country offers a mix of adventure and relaxation.
When to Go
The best time to visit is from November to April. That’s the dry season, and it’s ideal for exploring the country’s beautiful landscapes. If you want to see the lush greenery, come in May or June. The rainforest is at its most vibrant during this time.
What to Know Before You Go
One tip is to combine a trip to the reef with a visit to the jungle. That’s the ultimate Belize experience. It’s a place where you can see the ocean and the wild in one trip. It’s also one of the few places where you can do both in a single day.
Frequently Asked Questions
Why are U.S. tourist numbers down in these countries?
Rising costs, higher airfares, and changing traveler preferences are the main reasons. More Americans are choosing shorter trips closer to home or looking for more unique and sustainable experiences.
Are these destinations still worth visiting?
Absolutely. Even with fewer visitors, these places continue to offer incredible experiences. The local cultures, natural beauty, and unique attractions remain unchanged.
What’s the best time to visit?
Most of these destinations are best visited between November and April. That’s when the weather is at its best and the days are longer.
Can I still travel to Cuba?
Yes, but there are some restrictions due to political policies. Travelers should plan carefully and check the latest regulations before booking.
What’s the difference between a resort vacation and a sustainable one?
A resort vacation is typically about relaxation and comfort. A sustainable trip focuses on eco-friendly practices, supporting local communities, and experiencing the local culture in a meaningful way.
References
Jamaica Ministry of Tourism
Dominican Republic Tourism Organization
Bahamas Ministry of Tourism
Cuban Ministry of Tourism
Costa Rica Tourism Board
Mexico Tourism Board
Belize Tourism Industry Association
