The Air Canada Race to Barbados Returns in 2025
Air Canada is bringing its Race to Barbados to the Caribbean for the first time in 2025. The event will run from November 20 to 25, offering a unique opportunity for travel agents to experience the island’s charm. This is a big deal for the travel community and the tourism industry in Barbados.
The event is part of a broader effort to recognize and reward the support of travel advisors in Canada and the United States. These professionals play a key role in connecting travelers with destinations. By bringing the race to Barbados, Air Canada is highlighting the value of its partnership with travel agents and reinforcing Barbados’ status as a top destination for Canadian travelers.
An Immersive Experience for Travel Advisors
Before the trip, 20 selected agents will spend a month going through educational modules. These modules are designed to help them better understand what makes Barbados a unique and appealing destination. Participants will gain insights into the island’s culture, history, and natural beauty.
The selection process ensures that only the most dedicated and knowledgeable agents will get the chance to experience the island firsthand. It’s an opportunity to deepen their connection to the destination and bring back stories and experiences to share with clients.
Barbados has always been a top choice for Canadian tourists. In fact, Canada is among the top three source markets for tourism on the island. This event is a way to celebrate that relationship and strengthen ties between Air Canada, its partners, and the travel community.
Why Barbados? A Destination Worth Discovering
Barbados is known for its beautiful beaches, warm weather, and vibrant culture. It’s a place where travelers can relax, explore, and experience something new every day. The island offers a mix of luxury, adventure, and tradition that appeals to a wide range of visitors.
For Air Canada, bringing the race to Barbados is more than a promotional event. It’s a way to show off the island’s appeal and give agents a firsthand look at why Canadian travelers continue to choose it.
The event will also give participants the chance to engage with local businesses, understand the island’s tourism ecosystem, and see how its offerings align with the needs of Canadian travelers. This is an important part of building stronger connections between the airline, the travel community, and the island itself.
Partnership in Action: Strengthening Connections
This initiative is more than just a trip—it’s a celebration of long-standing partnerships. Air Canada has worked with travel agents for over 75 years, and the Race to Barbados is a way to keep that relationship strong.
Eusi Skeete, director of BTMI Canada, spoke about the significance of the event. She emphasized how proud the team is to be part of this collaboration. She mentioned the island’s unique charm and the excitement of sharing it with the selected agents.
The goal is to create memorable experiences that leave a lasting impression. These moments are not just about sightseeing but about building relationships and inspiring future travel choices. The hope is that the agents will return to their clients with a deeper understanding of what makes Barbados special.
Behind the Scenes: The Journey of a Travel Agent
For many travel agents, the experience of visiting Barbados is a once-in-a-lifetime opportunity. It’s a chance to step away from the usual routine and immerse themselves in a new environment.
The event is designed to be more than just a vacation. Participants will have the chance to meet with local tourism representatives, attend networking events, and explore the island in a way that’s both educational and enjoyable.
It’s a blend of professional development and personal enrichment. Agents will come away with new stories, insider knowledge, and a fresh perspective on the destination. They’ll leave ready to share what they’ve learned with their clients and colleagues.
A Unique Opportunity for Agents and Travelers
The Race to Barbados is more than a trip—it’s a way to highlight the value of travel advisors in shaping the travel experience. These professionals help travelers find the perfect getaways, whether they’re looking for a relaxing beach vacation or an adventure-filled adventure.
By giving agents a chance to experience the destination firsthand, Air Canada is investing in their ability to better serve their clients. This personal connection makes a big difference.
It’s the difference between a recommendation and a heartfelt experience. When an agent has visited a destination, they can speak from experience. That makes their guidance more valuable and their recommendations more persuasive.
Looking Ahead: What to Expect in 2025
As the event approaches, there’s a growing buzz among the travel community. Agents are eager to get involved and participate in what promises to be a memorable experience.
The trip is scheduled for November 20 to 25, but details about the itinerary and activities are still emerging. What’s clear is that the goal is to create an experience that is both informative and enjoyable.
Participants will have the chance to explore the island’s must-see spots, meet with local stakeholders, and connect with other travel professionals. It’s a rare opportunity to take a deep dive into the culture and offerings of Barbados.
FAQ: Answers to Common Questions
How can I register for the Air Canada Race to Barbados?
 Travel agents interested in participating can register through the official Air Canada website. The registration process is straightforward and open to a select group of agents.
Who is eligible to join the event?
 The event is open to travel advisors across Canada and the United States. Participants are chosen based on their engagement, experience, and commitment to promoting travel opportunities.
What is the cost of participation?
 The cost of the trip is covered by Air Canada as part of the program. Travelers are not required to pay for their participation.
Can I attend as a guest or companion?
 The event is designed for travel agents and is not open to the public. Companions are not allowed, as the focus is on professional development and networking.
What should I expect during the event?
 Agents can anticipate a mix of educational sessions, cultural experiences, and networking opportunities. The goal is to provide a comprehensive view of Barbados and its appeal to Canadian travelers.
References
Air Canada
 Barbados Tourism Marketing Inc. (BTMI)
Ready to Join the Journey?
If you’re a travel advisor and want to get more involved, this could be your chance to see what makes Barbados so special. This event is more than just a trip—it’s a way to connect with the destinations you help your clients explore.
To learn more and register, visit the Air Canada Race to Barbados page. Click here to take the first step.
This is an opportunity to gain new insights, build relationships, and discover what makes this Caribbean destination so loved by travelers. Don’t miss your chance to be part of the experience.















