Palm Beach just got a new landmark. The Westerly, a 161-room boutique-style oceanfront tower, has opened within Hilton Aruba Caribbean Resort & Casino, adding a fresh architectural presence closer to the shoreline. The tower is part of a multi-year enhancement program at the resort and represents a shift toward more intimate, experience-driven hospitality on Aruba’s busiest resort strip.
The Westerly brings 161 boutique-style rooms and suites to Hilton Aruba Caribbean Resort on Palm Beach, marking Aruba’s first resort tower developed entirely with local financing.
Designed by Jeffrey Beers International in collaboration with 10 Design, The Westerly blends mid-century design with natural materials — limestone, walnut, locally inspired details. The result is a tower that feels more like a standalone boutique hotel than a wing of a larger resort, with its own private check-in area and dedicated concierge service.
The Westerly is a genuine boutique experience grafted onto a full-service resort — private check-in, adults-only rooftop, swim-up rooms, and wellness touches throughout. It’s best for couples and honeymooners who want resort amenities without a kids’ club. At $650–$900+ per night, it’s a premium choice that doesn’t suit every budget or family type.
Couples
Honeymooners
Repeat Aruba Visitors
| Feature | Details | Best For | Key Detail |
|---|---|---|---|
| The Westerly Tower | 161 oversized rooms & suites, swim-up units, private balconies | Couples, honeymooners | Private check-in & dedicated concierge |
| Terrace on 10 | Adults-only rooftop with panoramic ocean views | Adults seeking sunset views | Wellness programming & craft cocktails |
| Resort Amenities | 8 dining options, eforea spa, casino, 3 rooftop experiences | All guests | Access to full Hilton Aruba property |
| Location | Directly on Palm Beach | Beach lovers, water sports fans | Close to snorkeling, dining, nightlife |
The Westerly Tower — Rooms, Design & First Impressions
The Westerly’s 161 oversized guest rooms and suites all come with private balconies, and select ground-level units offer swim-up access — a feature that drew early buzz in travel forums. Interiors lean light and airy, with sun-drenched hues, limestone accents, and walnut finishes that echo the mid-century design brief. Every room includes what Hilton calls a “Best Rest Bar” — a curated in-room wellness kit with branded sleep masks, calming pillow spray, and locally inspired products.
Upon arrival, guests receive Aruba coolers and are directed to a private check-in area separate from the main resort lobby. The Personalized Pantry — a curated selection of premium local snacks and beverages — can be stocked ahead of your stay based on preferences you share with the concierge. Yoga kits with mats, blocks, and bands are available on request, and plush robes and slippers come standard.
Beyond the rooms, the real draw is what’s happening on the tenth floor.
Terrace on 10 — Wellness, Cocktails & Sunset Views
Terrace on 10 is The Westerly’s adults-only rooftop retreat, and it’s the kind of space that could anchor a standalone hotel. Perched on the tenth floor with panoramic views of Palm Beach and the western coastline, it operates as a signature sunset venue with locally inspired cuisine, craft cocktails, and live evening entertainment. During the day, the space hosts wellness programming — mat Pilates, physio band stretching, and guided breathwork and mindfulness sessions.
Terrace on 10 is adults-only and tends to fill for sunset — aim for a late-afternoon slot around 4:30 p.m. to grab a western-facing seat before the evening crowd arrives. Morning wellness sessions (Pilates, breathwork) are quieter and offer the same view with fewer people.
Terrace on 10 is one of three distinct rooftop experiences across the Hilton Aruba property. The resort also operates Shore Club, a beachfront restaurant with its own sunset rooftop, and the Palm Beach Club. That makes Hilton Aruba the only resort on the island with three separate rooftop venues — each with a different vibe, but all oriented toward the sunset.
Distinct rooftop experiences at Hilton Aruba — Terrace on 10 (adults-only), Shore Club (beachfront), and Palm Beach Club — the only resort in Aruba with three rooftop venues.
The wellness programming at Terrace on 10 ties into a broader emphasis on rejuvenation at the resort. The eforea spa recently added cold plunge pools and a dedicated relaxation space, and guests of The Westerly get priority access to spa treatments. For travelers who plan their Aruba trip around wellness retreats and spa days, this tower gives you a direct line to those amenities without navigating the main resort.
The Wider Resort — Dining, Pools & Palm Beach Access
The Westerly sits within a 15-acre resort campus that includes 358 additional guest rooms and suites, eight dining options, an eforea spa, a Las Vegas-style casino with a live poker room, and over 60,000 square feet of indoor and outdoor event space anchored by the 8,100-square-foot Grand Morris Lapidus Ballroom. Guests of the tower get priority access to beachfront palapas, main pools, and the resort’s full dining lineup.
The eight dining outlets range from Sunset Grille and Shore Club to casual options and the resort’s main restaurant. The casino adds a nightlife layer that’s rare for boutique-style towers, and the eforea spa’s cold plunge pools and relaxation spaces give you a genuine spa day without leaving the property. For travelers who want to explore beyond the resort, Palm Beach puts you steps from catamaran trips, snorkeling excursions, and water sports — and the best snorkeling spots on the island are a short boat ride away.
One note: The Westerly is not the only new option on Palm Beach in 2026. The St. Regis Aruba Resort opened with 252 keys and full-service butler rooms starting at roughly double the rate. The Hotel Riu Palace Aruba completed a full renovation and added its Elite Club — an adults-only category with 31 rooms featuring private pools, a reserved beach area, and a dedicated restaurant, at around $607 per night. Amsterdam Manor Beach Resort on Eagle Beach reopened with refreshed studios and full kitchens at $200–$400 per night. Each targets a different traveler, but The Westerly sits in a specific niche: boutique ambiance with brand-name reliability, at roughly half the cost of the St. Regis.
Who Should Book The Westerly — Rates, Timing & Trade-Offs
Rates for The Westerly start around $650 to $900 per night for early-2026 dates, peaking at $1,100 or more during holiday weeks. Reservations are open for stays beginning in the first half of 2026 through Hilton’s standard booking system. That pricing puts it well above the Riu and Amsterdam Manor but significantly below the St. Regis, making it a mid-premium choice for travelers who want boutique service without full luxury pricing.
| Hotel | Starting Rate | Best For | Key Limitation |
|---|---|---|---|
| The Westerly at Hilton | $650–$900/night | Couples, boutique seekers | No kids’ club; adults-leaning |
| St. Regis Aruba | $1,200+/night (est.) | Luxury travelers, honeymoons | Highest cost on the strip |
| Riu Palace Aruba Elite Club | ~$607/night | Adults wanting all-inclusive | Less intimate than a boutique tower |
| Amsterdam Manor Beach Resort | $200–$400/night | Budget-conscious, small families | Eagle Beach, not Palm Beach |
The Westerly does not have a dedicated kids’ club or children’s programming. If you’re traveling with young kids who need supervised activities, the main resort pools and beach are accessible, but the tower itself is designed for adults. Families are better served at the Riu Palace Aruba (which has RIU Land supervised activities and a children’s pool with slides) or at a family-focused property on Eagle Beach.
The tower’s target guest is clear: couples and honeymooners who want resort amenities — pools, dining, spa, casino — without the bustle of a large family property. For repeat Aruba visitors who’ve stayed at the main Hilton or other Palm Beach resorts, The Westerly offers a quieter wing with upgraded service and a distinct design identity. First-time visitors will appreciate the brand familiarity paired with a more intimate scale.
- The Westerly is a genuine boutique tower, not just a renovated wing — private check-in, dedicated concierge, adults-only rooftop, and swim-up rooms.
- At $650–$900/night, it’s a mid-premium option between the Riu Elite Club (~$607) and the St. Regis ($1,200+), but it’s not designed for families with young children.
If you’re deciding between the new Palm Beach options, the real question isn’t which hotel is “best” — it’s what kind of trip you want. The Westerly gives you boutique intimacy and resort breadth in one booking. For families, Aruba’s family-friendly side is better served elsewhere on the island.
Before You Go — Palm Beach & The Westerly
Can children stay at The Westerly?
Yes, children can stay in the tower, but the property does not offer a kids’ club or supervised children’s activities. The adults-only rooftop and swim-up units reinforce the tower’s couples-and-honeymooner focus.
How do rates compare to the main Hilton resort?
The Westerly commands a premium over the resort’s existing 358 rooms — expect to pay roughly 30–50% more for the boutique experience, private check-in, and upgraded in-room amenities.
Is Terrace on 10 open to all resort guests?
No. Terrace on 10 is exclusive to Westerly guests. The resort’s other two rooftops — Shore Club and Palm Beach Club — are accessible to all Hilton Aruba guests.
What’s the biggest downside?
The lack of a kids’ club is the most frequently cited limitation in early forum commentary. Travelers with children who want a dedicated program should look at the Riu Palace Aruba or family-friendly options on Eagle Beach.
When should I book?
Reservations are open for stays starting in early 2026. Holiday weeks peak above $1,100 per night. Book 3–6 months out for the best rate selection. You can check availability and current pricing on the official Westerly page.
A New Kind of Stay on Palm Beach
The Westerly doesn’t try to be all things to all travelers — and that’s exactly why it works. It carves out a specific niche on Palm Beach: boutique scale, adults-focused amenities, and full resort access, all in one tower. For the traveler who wants a quieter base without sacrificing the energy of Aruba’s busiest beach strip, it fills a gap that didn’t exist on the island before. To see how it fits into a broader Aruba itinerary, have a look at this week-long Aruba itinerary that balances beach time with island exploration.
References
Hilton. “The Westerly Officially Opens at Hilton Aruba Caribbean Resort & Casino.” Hilton Stories, 2026. ↗
Caribbean Journal. “Aruba All-Inclusive Vacation.” 2026. ↗
Aruba Playbook. “New Hotels Aruba 2026.” 2026. ↗
If you’re planning a trip around the new openings, it helps to see how they fit together. Our guide to Aruba’s flamingo beach experience covers the Renaissance Island day trip, and the Aruba spice trail feature digs into the island’s local flavors — both worth adding to your itinerary alongside a stay at The Westerly.
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